Improve Conversion Rates and Save Money
Posted on February 6, 2009
It is an eye-opening way to listen to the voice of your customers. These are the people whose behaviors love to tease even the smartest marketer. It is also a completely self-serve, allowing client to test their games as much or as little as they like. Internet marketing and Multivariate Testing were made for each other. You can’t use this method with magazines, television or other traditional media. But online, you can display a different page layout, different copy to every visitor if you want to. It’s the perfect environment for complicated testing. This testing adds a little science to the art of internet marketing. It also brings incremental improvements to your campaigns that add up fast.
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