As Web marketers seek new ways to increase conversion rates and improve their visitors’ site experience, interest in Multivariate Testing is on an exciting rise. What is important to understand about this testing is that it not only shows you which combination of elements produce more sales or pull more leads, but it tells which individual elements influence visitor behavioral versus those that do not. The process of this testing reveals not only what works and should be implemented, but also what doesn’t work and should be avoided because the goal is to discover the best possible combination of factors that out pulls all possible combination.