Perfect Website Formula
Posted on November 30, 2009
Always remember that there is no formula for the perfect website so you need to test what combinations of page elements and design are most effective. Testing your website is very important for site owners looking to improve usability and ultimately the return on investment from their website. Small changes can have an enormous tangible impact but Multivariate Testing help identify the most effective changes. In order to get the most out of this testing, it is important to properly plan and prepare. You must first test pages which receive sufficient traffic to generate meaningful results within your desired timeframe, measure range of conversion goals not just standard calls-to-action, e.g. time on page and you must ensure that every combination is still acceptable within your sites overall design, usability, and accessibility standards.
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